Hand-drawn POP Encyclopedia (Complete 5 Books)

Author: None
Publisher: Jilin Fine Arts Press
Publishing Time: None
Features: Do you always need to hire an advertising agency for advertising? Not necessarily! Jilang tells you that you can DIY POP. POP is the English abbreviation for POINT OF PURCHASE ADVERTISING, meaning "point of sale advertising," the last form of advertising after goods enter the circulation field, also known as "terminal advertising." POP is unconventional, innovative, and more concise—both popular and cost-effective. This book is the first original hand-drawn POP series in China, serving as a tool for art workers and a practical reference for marketing professionals. It offers high quality, high information content, and every page is a pleasure to look at, a refreshing experience, a new insight, and truly.