Value-added sales. The CEO coach's secrets.

Author: Wang Guanghua, Editor-in-Chief
Publisher:
Publish Date: 2004-02-01
Features: How to enjoy high return on investment without engaging in price wars? This issue of Sm@rt Management Insights features "Value-Added Sales." Author Tom believes that managers can enhance company value from three dimensions: products, the company itself, and the individual. First, consider how your product will improve or enhance customers' work and quality of life. Second, list what makes your company unique and highlight these value-added aspects in your sales promotions. Finally, the third dimension is your performance—how you deliver service to customers. High-density information often leaves busy managers with no time to select, read, or absorb books, affecting learning outcomes. In response to the efficient learning needs of managers, we have tailored a learning plan—Sm@rt Management Insights series—allowing readers to grasp the essence of global management trends by spending just 30 minutes on each book.
Each volume is rigorously selected in two stages by top business school professors and experts, choosing the most innovative and influential two overseas books. Key concepts are presented concisely in both Chinese and English, significantly enhancing comprehension and retention. This enables you to confidently discuss management techniques and cases in both languages, impressing your boss and earning colleagues' admiration for your erudition.
The sister publication of Sm@rt Management Insights has been translated into over ten languages, including English, Japanese, German, and French, systematically presenting eight categories—business/personal biographies, leadership, competitive strategy, human resources, marketing, self-improvement, investment/wealth management, and internet trends—to readers, catering to over 500 books for global management elites.
This issue features excerpts from "22 Golden Rules of Branding" co-authored by Al Ries and Laura Ries, collaborators on Positioning, and "The Truth About Leadership" by Ron Crossland and Boyd Clarke, co-founders of a company with Peter Drucker. Readers will master 22 strategies for building strong brands and learn to develop the three core competencies of effective leadership.