Continuous Growth---Strategies for a Company to Continuously Profit

Author: Sun Zhe
Publisher:
Publish Date: 2005-03-01
Features: The way for a company to achieve sustainable growth and profitability comes from every fundamental level: marketing, leadership, budgeting, innovation, and corporate culture, etc. To implement a plan for all employees to be committed to profit growth, the following tools can be referenced:
· Each employee is closely related to sustainable growth
· Hit more singles, don’t just wait for home runs
· Strive for healthy growth, avoid unhealthy growth
· Good internal systems and sustainable growth
· Reducing costs is not the key; increasing revenue is more effective
· The power of budgeting
· The importance of forward sales
· Conduct cross-selling or value-based solution sales
· Strengthen team competence, build a mutual engine
· Innovation and sustainable growth
This book uses concise and powerful business terms: upstream marketing, effective cross-selling, growth budgeting, revenue productivity, and social engines to analyze the fundamental skills that companies should continuously practice to achieve sustainable growth. Owners, entrepreneurs, managers, middle and senior-level managers, department heads, and other core members of the company all hope for the healthy survival, development, and growth of the business. Regardless of which stage your business is in: just starting out, in the development phase, facing many competitors, in a period of prosperity and stability, or as an industry leader, we all must face and seriously consider one thing: how can the company grow, and how can it grow healthily and sustainably. The phrase "each reigns for three years, three years of the river east and three years of the river west" is a mockery and a warning to those companies that achieve sudden wealth and are fleeting. While pursuing the survival, development, profit maximization, and becoming the best in the industry, we must also pursue the ability of the company to grow sustainably. First, we must hope that our company can have a voice and exist in this industry for twenty years, decades, a hundred years, or even longer, and then strive to achieve the best. And the ability to achieve sustainable growth is also the issue this book explores.