Communication University of China Economics Research 1949--2004

Author: Wu Xinxun, Jin Junzheng
Publisher:
Publish Date: 2004-12-01
Features: This book is a foundational work in China that comprehensively, systematically, and objectively reflects the relentless pursuit of the laws, theory, and practice of media economics by the industry and academia since the founding of New China. It serves as a foundational theoretical platform for research on media economics, both looking back and moving forward. The book innovatively reviews and analyzes approximately 7,000 papers and major works published in core journals of journalism and communication, film and television arts, advertising, and economics, as well as some important journals of concern to both academia and the industry, related to media economics and management. It organizes these studies chronologically by industry field, systematically sorting out various research insights and viewpoints. This enables readers to grasp the historical context and development level of media economics research in China over more than half a century. Chapter serves as the general outline of the book, providing an overview of the overall situation, phased characteristics, key hotspots, and main viewpoints of media economics research in China. The other chapters detail the research status of various fields such as newspaper economics, publishing economics, periodical economics, film economics, radio and television economics, internet economics, and advertising economics. Each section begins with a concise introduction to the overall situation, phased characteristics, key hotspots, and main viewpoints of media economics research in its respective field, followed by a detailed presentation in order. This allows researchers to conveniently and systematically explore and understand media economics by category, from the general to the specific. At the end of the book, there is a classified directory of media management and operational laws and regulations since the founding of New China. This book serves as an important reference tool and reading guide for faculty and students in the fields of journalism and communication, as well as professionals in the media industry, for researching media economics and management.