Author: Ye Lu
Publisher:
Publish Date: 2003-02-01
Features: To understand the "what," one must first seek to understand the "why." This book provides a comprehensive and detailed introduction to the theories and concepts of customer relationship management (CRM). Through reading this book, readers can clearly grasp the principles and methods of CRM, preparing them for practical work. At the same time, the book also makes bold and valuable contributions to CRM theory, possessing high academic standards and value, making it a valuable read for business professionals.
Winning Principle
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