Author: Deng Zhenglai
Publisher:
Publish Date: 2005-04-01
Features: This book is an academic work that systematically studies Western mass culture theory. The theoretical discussion of mass culture began in the 1920s, and the construction of theoretical systems and the formation of schools matured in the 1960s. With the globalization of mass media and the internet, mass culture theory underwent new developments in the 1990s and became a popular and globally influential humanities trend. It has permeated various fields, including politics, society, economy, and cultural arts. The author objectively introduces and evaluates the main representatives and their views in Western mass culture theory, such as Gramsci's cultural hegemony, the cultural theory of the Frankfurt School, Hall's encoding/decoding theory, Tomlinson's cultural imperialism theory, Habermas's theory of the public sphere, and Feurich's cultural economy theory.
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