Whose Fault Is It - Marketing Trap 110

Author: Su Weilun
Publisher:
Publish Date: 2003-02-01
Features: Market MarketingThe most important part is not selling! Selling is just the tip of the iceberg of market marketing, and it is just one of several positions in market marketing. —Philip Kotler Marketing is a series of adventures. The risk of marketing investment should be controlled at the edge of cash flow. —Zong Qinghou
This book selects and compiles 110 marketing traps from many marketing cases, dividing them into nine chapters: Marketing Concept, Marketing Strategy, Marketing Planning, Customer Service, Product Pricing, Marketing Channels, Advertising Promotion, Public Relations, Direct Marketing, and Marketing Trap Cases. Through the explanations and discussions in these nine chapters, it reminds people of the widespread and severity of marketing traps, warns that in making marketing decisions, in-depth analysis and thinking must be conducted, and the potential threats of marketing traps must be faced, in order to comprehensively improve the level of domestic marketing operations.