Rescue the sunken ship

Author: (USA) Lee Iacocca
Publisher:
Publish Date: 1999-09-01
Features: In 1999, the Chinese economy was filled with two inspiring news: First, eight Chinese companies were listed on the new ranking of the World 500; second, the Fortune Global Forum was held in Shanghai, with the central topic being "China's Future 50 Years." These two major phenomena fully demonstrated the vitality of the Chinese economy while also sparking people's attention and reflection on a more severe and realistic issue: How strong are the World 500? How far are Chinese companies from the World 500? How can Chinese companies surpass the World 500? At the same time as the Fortune Forum was held, Huaxia Publishing House proudly launched a long-in-the-making series titled "Development of the World 500," including: Sony Origins, Sony Rules, Canon Philosophy, Honda Strategy, Toyota Methods, American Role Models: The Epic of Ford, Saving the Shipwreck: Lee Iacocca's Autobiography, Aerial Giant: Boeing's Edward, Silver Lake Plan: IBM's Transformation and Innovation, and State-Owned Enterprise Revolution: Vyag's Path to International Conglomerate, totaling 10 volumes. All 10 books are foreign-published copyrights, systematically summarizing the development paths and success experiences of these world companies, with rich content and high reputation in both the foreign business and academic circles. This series, through a series of stories of corporate development, vividly and thoroughly guides us to delve into the history and soul of the "evergreen trees" of these enterprises, grasping the essence of their continuous development. Whether you are a pioneer at the forefront of the economic tide or an onlooker concerned about economic development, or even a fan of biographical literature, you can gain real and valuable lessons, as well as profound inspiration and shock about life and development, from the narratives of these participants with and colloquial language, close to the times, and full of twists and turns. Saving the Shipwreck: Lee Iacocca's Autobiography tells the extraordinary life of Lee Iacocca. Lee Iacocca was born into an American immigrant family. In 1946, he joined the American Ford Motor Company as a mechanical engineer and began his arduous business career as an ordinary salesman. In the 1950s, he boldly launched the installment payment plan, which was a great success; in the 1960s, he organized the development of the "Mustang," creating a miracle in automotive sales history and becoming known as the "Father of Mustang." In 1970, he became the president of Ford. In 1978, at the age of 54, Lee Iacocca was dismissed by Ford. In just three years, he saved Chrysler and set a record for the highest profits in history, becoming a hero in the American business world. This is a legendary story of an economic giant, as well as a history of the growth and development of the two major groups, Ford and Chrysler. Iacocca is the son of an American immigrant, a loyalist of the Ford Motor Company, the father of the Ford "Mustang," the hero who saved Chrysler, and the "president" of the American people. Iacocca said: The past 50 years will give you a concept of the future 50 years. What the past 50 years can teach us is the difference between right and wrong, that only hard work can lead to success, that there is no free lunch, and that you must become a producer.