Telecommunications Industry Strategic Management

Author: James X., translated by Wang Liangyuan and Shen Xin
Publisher:
Publish Date: 2003-03-01
Features: 21st Century Communication Enterprise Management Series. This book discusses the current state of telecommunications strategy management from the perspective of strategic management, employing the theories and methods of strategic management models. It also provides reasonable predictions on the future direction of telecommunications strategy management. The book consists of 10 chapters, covering both the determinants of telecommunications demand, supply, and expected output, as well as evaluating the strategic management processes widely adopted by dominant companies in the telecommunications, broadcasting, and computer industries. It particularly emphasizes the techniques for successfully implementing and utilizing strategic alliances, joint ventures, mergers, acquisitions, and venture capital models. Additionally, it focuses on predicting the market and technological trends in the telecommunications industry over the next 10 years, elaborating on emerging trends such as mass customization services, market segmentation, strategic adaptability, network intelligence, strategic learning, and product lifecycle management. This book is suitable for management and research personnel in telecommunications operators, telecommunications equipment manufacturers, and related organizations, as well as for individuals interested in the development of the telecommunications industry.