Introduction to E-commerce

Author: DAI Yuxian, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: As an introductory textbook for e-commerce, this book focuses on cultivating practical skills for e-commerce work and has the following distinctive features:
- A complete theoretical framework with easy-to-understand explanations, emphasizing skill learning and development, fully reflecting the talent cultivation characteristics of vocational education;
- Well-balanced depth and breadth, catering to individuals currently or soon to engage in non-technical business and management roles in e-commerce, with the principle of facilitating communication between them and technical staff as the guiding guideline;
- Carefully designed practical exercises, such as case discussions and hands-on activities, integrating knowledge learning with skill application;
- Each chapter includes a content summary, learning objectives, key points and difficulties, and review questions, emphasizing the combination of text, figures, and tables;
- Provides free downloadable teaching materials, including multimedia teaching presentations, typical case analyses, and a question bank.
This book introduces the basic knowledge, related technologies, and practical applications of e-commerce, serving as a foundational textbook for the subject. In terms of content and structure, the authors emphasize a systematic and comprehensive theoretical framework to give readers a holistic understanding of e-commerce. They also focus on the richness and vividness of the content, integrating knowledge learning with hands-on practice, classroom teaching with case discussions, and enterprise management with practical technology, with depth and breadth tailored to the communication needs of managers and technical staff.
To facilitate teaching and learning, the book is equipped with teaching presentations, typical cases, review questions, and hands-on practice exercises. It aims to meet China's educational needs for cultivating interdisciplinary e-commerce professionals. This textbook is suitable for e-commerce courses in higher vocational colleges, higher, and related majors such as computer information management, economic information, business administration, and e-commerce. It can also serve as a training resource for business management personnel and those engaged in the development, construction, and operation of e-commerce application systems.