Market research and market analysis

Author: Li Guoqiang / Miao Jie (editors)
Publisher:
Publish Date: 2005-06-01
Features: For modern managers, familiarity and mastery of market analysis methods and skills are crucial. They help businesses better meet the needs of target customers and contribute to stable and long-term development in fierce market competition. This book provides a comprehensive introduction to the basic theories, operational methods, and various analytical techniques of domestic and international market research and market analysis, covering almost all knowledge in the field of market research. It includes defining research questions, designing research plans, selecting research methods, processing research data, organizing research materials, conducting market analysis, developing marketing strategies, and applying SPSS software, among other topics. The authors wrote this book with the aim of enabling systematic learning to master the theories and methods of market research and market analysis, enabling independent planning, organization, and implementation of market research in practical work. Through market analysis and marketing strategies, it helps businesses solve specific marketing problems.