You need to be a bit crazy: the truths of starting and growing small and medium-sized enterprises

Author: (USA) Moltz (Moltz/B.J.) / Zheng Chuangqi et al
Publisher:
Publish Date: 2005-07-01
Features: "If you haven’t started your own company, you’ll go crazy! Because nothing is more creative or fulfilling for you than starting a company. This book is an excellent starting point to help you start your own business." – Seth Godin, author of Purple Cow
This is the truth of starting a company, and also the truth of developing a company. With passion, courage, and a bit of madness, boldly pursue your entrepreneurial dream!
"If you want to start your own company but haven’t read this book, you’ll definitely go crazy." – Daniel H. Pink
"If you start a company out of passion, You Need to Be Crazy is the book you must read." – Roger Luman, Executive Director of the Turner Entrepreneurship Center
There has never been a book as outstanding as this one on how to start a company! As an entrepreneur with years of experience and a successful investor, Barry J. Moltz has deeply explored the process of starting a company. In a relaxed and humorous way, he refocuses on fundamental issues: passion—the fuel of entrepreneurs, relationships, failure, and authenticity. In Barry’s view, the lessons from the economic boom and bust of the 1990s, the reconnection of corporate operations and personal values since terrorism, and the humanized, effective ways to develop a company should all be combined with the fundamental issues of starting a company. For this reason, he discusses the following topics:
Accumulate your "credibility capital" by identifying customers early on.
Naturally build good relationships with customers by emphasizing how your product or service meets their needs.
Allow your company to develop at its own pace rather than artificially accelerating it.
Recognize that your network of relationships is your life, and your life is your network of relationships.
This book is a heartfelt message from the author after ten years of rapid advancement at IBM, two failed attempts at starting companies, and finally achieving success on his third try. It teaches you how to avoid entrepreneurial failure by drawing on the author’s own painful experiences. The greatest value of this book lies in the author’s personal journey as a "crazy person," telling those who are about to "go crazy" or are already in a "crazy state" how to bypass the pitfalls that once caused them to stumble. Only those with the passion of a "crazy person" and the "stupidity" of a "crazy person" can persevere on the path of starting and surviving a business.
The author also provides a very detailed account of his own experiences, guiding small businesses step by step on how to build their own network of relationships and business connections, how to create and grow a healthy company, and how to find and develop their customers.