Globalization Era Transnational Media Conglomerates

Author: Wang Xuecheng
Publisher:
Publish Date: 2005-08-01
Features: This book places transnational media groups within the context of globalization, exploring their history of emergence and development vertically, and analyzing their business strategies and China market strategies horizontally. It also provides an in-depth analysis of their competitive advantages in global markets and the response strategies of China's media industry.

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