Author: Ludwig
Publisher:
Publish Date: 2005-06-01
Features: George Ludwig devoted his life to researching the sales DNA of the world's greatest sales professionals, focusing on their special techniques, ways of thinking, and sales behaviors. Through these studies, he cracked the seven secrets of successful selling. Ludwig shares his research findings with everyone, condensing them into the seven simple and easy-to-learn strategies in this book. He says that from Zig Ziglar to Tony Robbins, these most influential super sales elites all possess the power to build a reputation, unleash passion, conduct in-depth research, cultivate affinity, manage resources, persevere, and build relationships. Salespeople of all types, from newcomers to sales managers to entrepreneurs, will find that the methods introduced in this book can effectively improve sales performance, increase the number of loyal customers, and ultimately help customers achieve great sales success in ways that enhance influence. In this book, you will learn how to: eliminate the buyer's suspicion and doubt; leverage R&D to gain a competitive advantage; build trust to stimulate customers' purchasing behavior; achieve a fully charged emotional state to increase sales; turn passive into active. This book also introduces practical methods for achieving sales success, including: an online "Sales Power Assessment Survey" and a "Principles of Influence Enhancement" checklist derived from each chapter summary, as well as a list of all the steps to become a sales elite. George Ludwig devoted his life to researching the sales DNA of the world's greatest sales professionals, focusing on their special techniques, ways of thinking, and sales behaviors. Through these studies, he cracked the seven secrets of successful selling. Ludwig shares his research findings with everyone, condensing them into the seven simple and easy-to-learn strategies in this book. He says that from Zig Ziglar to Tony Robbins, these most influential super sales elites all possess the power to build a reputation, unleash passion, conduct in-depth research, cultivate affinity, manage resources, persevere, and build relationships. Salespeople of all types, from newcomers to sales managers to entrepreneurs, will find that the methods introduced in this book can effectively improve sales performance, increase the number of loyal customers, and ultimately help customers achieve great sales success in ways that enhance influence. In this book, you will learn how to: eliminate the buyer's suspicion and doubt; leverage R&D to gain a competitive advantage; build trust to stimulate customers' purchasing behavior; achieve a fully charged emotional state to increase sales; turn passive into active.
7 Powers of a Super Sales Elite
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