The Path of an Advertising Professional: Chinese Version Photoshop CS Advertising Creative Expression and Techniques Case Classics

Author: Zhang Biqi
Publisher:
Publish Date: 2005-06-01
Features: The author is a seasoned professional in the industry, combining years of experience in computer art teaching at art academies with the design philosophy of 4A elites. This book was meticulously crafted over more than a year. In the process of explaining practical examples, it abandons the monotonous approach of other application software teaching books, starting from selection, masks, channels, image retouching, image adjustment, layer styles, and filters, progressing from simple to complex, and deeply analyzing the superior capabilities of Photoshop. The stunning surreal cases will leave you in awe. The insightful discussions in the "Advertising Classroom" lay the foundation for your design journey. The book is divided into 3 parts and 14 chapters. The Basic Part is an introduction to Photoshop for beginners, providing a simple overview of the main knowledge points of the software. The Advanced Part explains production methods through classic examples and analyzes the principles of advertising design using advanced techniques. The Comprehensive Part discusses the practical principles of advertising, which is also the advanced application section of Photoshop. This classification and summarization method enables readers to systematically and quickly master the software, expand their creative space, and truly acquire the ability to process computer graphics and images, laying a solid foundation for further learning of advanced computer art applications.
Book Features:
1. Creativity stems from life: Classic real-life cases vividly depict the use methods and techniques of Photoshop, greatly stimulating readers' learning interest and enabling them to learn by analogy.
2. Strong practicality: The examples and design techniques presented in the book combine to help readers accumulate design experience while learning the software.
3. Immersive experience: The book is printed in full color and comes with two CDs, featuring vivid and lifelike demonstration steps with clear voice narration, making the teaching more intuitive.
Target Audience: Advertising company designers, faculty and students of graphic design majors in higher education institutions, intermediate and advanced social graphic design training classes, and.
CD Content:
CD A includes multimedia teaching demonstrations, some example files, and required materials.
CD B includes layout, logo, and other production materials, as well as references.