Retail enterprises' cross-border operation strategy

Author: Zheng Houchuan
Publisher:
Publish Date: 2005-05-01
Features: This book starts from the general commercial organizational form of retail enterprises and explores and discusses the cross-border operations and strategic operations of retail enterprises under the new situation of enhanced international economic ties, prominent structural contradictions in supply and demand, distinct consumption levels, and complementary resource factors. Through nine chapters, the book aims to comprehensively elaborate on the fundamental theoretical issues, core content, and practical applications of cross-border operations and strategy in retail enterprises. The book primarily examines and discusses the context of economic globalization, regional economic integration, and the liberalization of trade in services, emphasizing that for the long-term sustainable development of retail enterprises worldwide, it is essential to transcend domestic operations and fully value and expand cross-border operations. In particular, it highlights the need to scientifically formulate grand strategies guiding cross-border operations of retail enterprises, known as cross-border operation strategy. The book consists of nine chapters, exploring the fundamental principles, core content, and applications of cross-border operations and strategy in retail enterprises, particularly in China.