Public Relations Theory and Practice in the Tourism Industry

Author: Du Wei
Publisher:
Publish Date: 2005-04-01
Features: To meet the development needs of the tourism industry and the requirements of tourism higher education, we, under the guidance of the Personnel and Education Department of the China National Tourism Administration, have gathered numerous experts and scholars from domestic tourism higher education institutions since the 1990s. We have successively published a series of tourism textbooks for higher education institutions. Since their publication, these textbooks have been widely praised by faculty and students of various institutions and the industry. They remain a preferred choice for many institutions and have been reprinted multiple times. To date, these textbooks have not only been widely used by numerous institutions but are also the largest and most diverse series of tourism textbooks for higher education. Compared to the original textbooks, this edition emphasizes the scientificity, specificity, and standardization of curriculum design and textbook writing, making the entire series more suitable for disciplinary teaching and industry development requirements. On this basis, this edition emphasizes the research content of the textbooks, aiming to advocate the seriousness and research nature of textbook writing in higher education, avoid simplistic and repetitive phenomena in textbook writing, and reflect the standardization and originality that should be embodied in national key textbooks. It can be said that this edition is designed and arranged according to the actual teaching practices of tourism majors in higher education institutions in China, strictly following curriculum design and teaching objectives, ensuring a progressive and systematic approach. This fully guarantees the advanced and research-oriented nature of the textbooks.