Capture Qualified Leads: The 80% You're Likely to Forget

Author: Li Yingwei
Publisher:
Publish Date: 2005-06-01
Features: Strongly recommended by Professor Lan Ling, Dean of the School of Business at Beijing Technology and Business University! Customers who can become clients but are often forgotten account for 80% of the customer base. How to develop this 80% has become the key to corporate success. This book describes N methods for converting potential customers into actual customers, providing businesses with a powerful knowledge weapon to increase market share. In today's era of refined marketing, whoever can capture the 80% of potential customers will be the victor. This book describes methods for capturing potential customers from N aspects, providing marketing personnel and departments with a powerful knowledge weapon. This book has the following features:
(1) The first book ever published on the development of potential customer resources;
(2) Firmly grasps the main line of potential customer development;
(3) Novel and visionary in content;
(4) Highly practical, offering a complete solution for potential customer development;
(5) Well-organized and vivid;
(6) Professional and authoritative! This book is a self-help toolkit, allowing readers to learn, review, check, and diagnose for themselves, enabling self-managed processes for the development, management, and maintenance of corporate potential customer resources.