Classic marketing

Author: Lin Nan
Publisher:
Publish Date: 2005-06-01
Features: The same product, different marketing strategies, the final results can be worlds apart. How can we improve our marketing skills and avoid detours in marketing? This book introduces classic marketing theories, analyzes marketing concepts, marketing philosophy, marketing management, marketing principles, marketing trends, marketing thoughts, and marketing strategies. It also selects 20 outstanding marketing cases, helping you excel in this field! "Good wine doesn’t need to be in a secluded alley," but in the highly developed modern market economy, it’s unlikely that any company, enterprise, or businessperson would still believe in this old adage. A variety of commercial promotions and diverse marketing techniques are constantly emerging; marketing is no longer just about selling products. Although many people talk about marketing, few truly understand its meaning, even marketing staff often have only a superficial grasp of its specific concepts. While some classic marketing theories are consciously or unconsciously applied by marketing professionals, the editor has long been involved in marketing and deeply felt that many Chinese enterprises and marketing personnel are still stuck in the old, backward, guerrilla-style sales mindset. They urgently need to learn professional, systematic marketing and understand the overall marketing system. How to address the marketing challenges of Chinese enterprises, improve their professional marketing capabilities, and avoid detours in marketing is the primary purpose of this book. The first two chapters introduce classic marketing theories, analyzing marketing concepts, marketing philosophy, marketing management, marketing principles, marketing trends, marketing thoughts, and marketing strategies. The third chapter selects 20 outstanding marketing cases, providing concise and practical knowledge through vivid descriptions, aiming to help marketing professionals excel in this field. The same product, different marketing strategies, the final results can be worlds apart. It’s no exaggeration to say that marketing is related to the life and death of a business. Let all of us in the marketing field do better!