Public Image Management of Leaders: Shaping, Construction, and Communication of Leaders' Public Image in the Media Political Era

Author: Qin Dejun
Publisher:
Publish Date: 2005-05-01
Features: Public Image Management of Leaders—primarily its design, construction, and output. As an administrative technique and a communication art, it not only requires summarization but also creativity; not only demands image thinking but also abstract thinking; not only needs logic but also imagination. Furthermore, it requires not only describing cases and summarizing experiences but also identifying patterns and constructing theoretical frameworks. This research outcome vividly addresses the issue of leaders' public image and, within the historical context of China's "peaceful rise" and the increasingly developed public information landscape of the globalized era, explores a series of problems related to the shaping, construction, and dissemination of leaders' public image. With substantial research materials and the application of theories from multiple disciplines, it achieves highly valuable research outcomes, making it particularly worth reading for today's leaders.
Throughout history, all accomplished politicians, thinkers, leaders, and even esteemed social figures and influential elites have benefited greatly from various sources of political wisdom. Today, however, the era is no longer one where leaders can solely rely on their own knowledge and judgment to address and meet the challenges of public affairs. The "wisdom" of an individual is often limited, but those who excel at identifying and applying specific knowledge systems, deriving insights from the vastness of the world, and enlightening their hearts are truly wise. In this sense, political wisdom literature with high intellectual content and strong technicality is especially rare and valuable.