Hotel Management

Author: Blue Imagination
Publisher:
Publish Date: 2002-08-01
Features: This book is a research outcome of the "Reform Plan for Teaching Content and Curriculum System in Higher Education Towards the 21st Century" by the Ministry of Education. It is one of the main course textbooks for tourism management programs in universities across China in the 21st century, as well as a national-level planning textbook for the 5th Five-Year Plan. Based on the fundamental principles of management and theories from related disciplines, the book connects with the actual operations of hotels to explore their inherent rules and elaborates on the general theories, knowledge, and methods of hotel management. The main content of the book includes human resource management, organizational management, marketing management, service quality management, equipment management, material management, human resource management, public relations, and long-term operations. This book can serve as a textbook for tourism management programs in colleges and universities, as well as for tourism vocational education, self-study exams, and for those engaged in tourism economics, management research, and practical work as a reference.