Modern marketing methods

Author: Liu Xiaoqing
Publisher:
Publish Date: 2005-06-01
Features: This book is a recommended teaching material by the Department of Vocational and Adult Education of the Ministry of Education. It aims to introduce the marketing methods used in modern business enterprises. The book primarily describes the operating environment, marketing strategies, and management of brand marketing, franchise marketing, direct marketing and direct selling, online marketing, service marketing, green marketing, relationship marketing, cultural marketing, and leasing marketing. The content of the book is innovative, with a rich variety of cases and strong practicality, making it beneficial for cultivating students' modern marketing concepts and methods, as well as improving their practical work skills. This book is suitable as a teaching material for modern marketing majors in secondary vocational schools and other finance and economics-related majors. It is also very suitable as a practical training manual for frontline marketing personnel in enterprises. The book is accompanied by an electronic teaching reference package, including a teaching guide, electronic lesson plans, and answer keys for exercises. For more details, please refer to the preface.