Travel Psychology

Author: Li Zhushun, Editor-in-Chief
Publisher:
Publish Date: 2005-06-01
Features: This book is one of the planned teaching materials for tourism management programs in higher vocational and technical colleges, specifically designed for the characteristics of students in these institutions and the unique nature of tourism services. Key chapters include case studies and case analysis to enhance students' practical understanding of tourism services. Each chapter concludes with a summary, classroom discussion topics, and review questions to encourage autonomous learning. The book follows a modular structure, divided into three major sections: Tourism Consumer Psychology, Tourism Service Psychology, and Tourism Management Psychology. The content is concise and to the point, aligning with the "sufficient for use" principle of higher vocational and technical education. The book is brief, well-written, and provides just enough theory to be both comprehensive and easy to understand, making it an invaluable textbook and reference book on tourism psychology.