Post-SMS era

Author: Cai Ji, Zhang Lei, Liu Jianmin
Publisher:
Publish Date: 2005-06-01
Features: This book is the first professional publication in China introducing SMS value-added services. It first proposes dividing the development of SMS value-added services into three stages, first introduces the arrival of the post-SMS era, first puts forward the concept of transforming communication networks into information product consumption networks, first suggests the transformation of information organization methods for SMS value-added services, and first proposes the information dissemination model of the fifth mobile media. It also applies the new communication model to study the patterns of viral marketing. Chapter 1 of the book introduces the basic concepts and implementation of SMS services, and analyzes the various factors contributing to the success of SMS services. Chapter 2 introduces the three development stages of SMS services in China and the corresponding business and network characteristics at each stage. Chapter 3 introduces the message network model of the post-SMS era, analyzes the structure of SMS and voice message networks, and raises the issue of building an information product consumption network. Chapter 4 introduces the changes in the information organization methods of SMS value-added services in the post-SMS era, analyzes the transformation of mobile phones into the fifth media, and discusses the basic communication models of the fifth media. Chapter 5 introduces the marketing strategies of the post-SMS era, analyzing the viral marketing model centered on experience. Chapter 6 introduces the basic theories of value chains in the post-SMS era and the different components that constitute the value chain, exploring the fundamental methods for designing and managing value chains. Chapter 7 conducts a classified study of SMS value-added services in the post-SMS era, summarizes the business patterns of various services, and provides guidance for service design.