Marketing Management

Author: Zhongshan University Press
Publisher:
Publish Date: 2005-04-01
Features: This book introduces the advancement of Chinese marketing through knowledge innovation, the application of knowledge, the cultivation of public marketing concepts, and the improvement of their marketing management level. The Chinese transitional market cannot be compared with the Western mature market. Localizing international marketing theory is essential to achieve market success. If you can't change the environment, change yourself; if you can't change the facts, change your attitude; if you can't change the past, change the present.