Marketing in the Hospitality and Tourism Industry (Third Edition) (Textbook Series by the Educational Institute of the American Hotel & Lodging Association)

Author: Ronald A. Nykiel
Publisher:
Publication Date: 2002-07-01
Features: How is the current state of marketing in the tourism service industry? More importantly, what should the ideal state of marketing in the tourism service industry be, and what should marketing in the tourism service industry do? These questions will be answered in this book. We will review and analyze many marketing ideas and marketing techniques—both successful and unsuccessful.