Accounting Public Relations Research

Author: Wan Xiaowen
Publisher:
Publish Date: 2005-05-01
Features: This book first focuses on exploring the fundamental theoretical issues of accounting public relations, including its nature, orientation, and constituent elements, with the aim of preliminarily constructing a complete basic theoretical framework for accounting public relations. Building on this foundation, the book further delves into the research of applied theories of accounting public relations, covering aspects such as the norms, methods, internal and external accounting public relations, etc., to bridge the gap between the theory and practice of accounting public relations and achieve their organic integration. To fully leverage the functional role of accounting public relations, social organizations should adopt appropriate methods. The basic methods of accounting public relations mainly include disseminating and communicating accounting information, coordinating accounting relationships, and shaping accounting images. Among these, disseminating and communicating accounting information serves as the foundation, coordinating accounting relationships is the key, and shaping accounting images is the core. Only through the synergistic effect of these three can the best accounting public relations outcomes be achieved.