30 Skills for the Future MBA

Author: Wang Yan
Publisher:
Publish Date: 2005-07-01
Features: New technologies enable global enterprises to provide worldwide services, leaving no chance for the second place, let alone the third. Only the first has a place to stand。——Thoreau With the sustained high-speed economic growth, the demand for management professionals has significantly increased. However, due to various constraints, China's actual supply of high-level management talents with corresponding management knowledge and skills, modern entrepreneurial qualities and cultivation, as well as a global business awareness and perspective, far lags behind societal needs in the present and a certain period in the future. The main readers of this book are primarily entrepreneurs who are striving to achieve great success under market economy conditions and knowledgeable individuals actively participating in business management. During the writing process, we have strived to compress and simplify the theoretical knowledge sections that are highly specialized, while focusing on case studies and exemplary applications of principles. As is well-known, the Harvard MBA education model is renowned worldwide for its case study approach (90% of MBA teaching cases used across the United States are written and provided by Harvard). Therefore, we have appropriately selected a large number of excellent domestic and international cases in the book for readers to study and reference.