Advertising language

Author: Wang Junyuan
Publisher:
Publish Date: 2005-06-01
Features: The "Business Language Studies Series" is a set of books that conducts a comprehensive and systematic study of language behaviors in business activities and the linguistic phenomena arising from such behaviors. Without a doubt, this series is a collection of applied linguistics books. In each volume of the series, the author applies fundamental linguistic principles and knowledge to observe and analyze various business language phenomena, tracing their historical evolution, summarizing their secrets of success, revealing their pitfalls, and proposing solutions to problems. Whether for teachers, graduate students, or undergraduate students in journalism and advertising, or for teachers, graduate students, or undergraduate students in linguistics and applied linguistics, this series serves as a suitable professional supplementary reading material. The series is also a set of books with a nature of business field career guidance. In each volume of the series, the author often combines the basic principles of disciplines such as linguistics, advertising, folklore, cultural studies, psychology, and marketing to summarize some regular and operational methods and measures in the implementation of business language, ensuring the smooth conduct of commercial activities. For business professionals with junior high school or above education, this series is undoubtedly a practical and specialized book with career guidance properties.