Successful Marketing: 60 Classic Marketing Fables

Author: Xie Wenhui
Publisher:
Publish Date: 2004-07-01
Features: This book includes ten chapters, featuring 60 classic marketing stories selected from ten aspects such as innovative management, product positioning and market planning, brand building, advertising strategy, public relations event marketing, and market competition. It directly skips the tedious and dry theories and rules of marketing, with vivid language and lively content. The book uses allegorical stories like the reindeer, the camel, and the gas mask, as well as the wolves of Etosha, to explain how to adapt to, promote, or even create consumer demand. It also analyzes the principles of differentiated marketing and market segmentation through stories like Black Beauty Cosmetics. Additionally, the book tells emotional marketing stories such as "Two Red Shoes" and "The 35th Emergency Call." All these classic short stories provide readers with a fresh platform for learning about marketing.