Business English

Author: Editorial Board of "Air America English"
Publisher:
Publish Date: 2005-05-01
Features: Divided into 31 units based on trade scenarios, each unit is further divided into four parts: Practical Sentences, Sentence Patterns, Real-Life Dialogues, and Words and Phrases. "Air America English" magazine has been popular in regions like Taiwan for over twenty years and is beloved by English enthusiasts. "Air America English" is a collaborative effort by dozens of linguistics doctors, professors, and foreign experts from renowned universities such as Columbia in the United States. The book, which is produced by the same team that created the magazine, has been widely welcomed by English learners in Taiwan. The "Air America English · Business English," "Air America English · Life English," and "Air America English · English Learning" published by China Machine Press are all carefully selected and compiled by the Editorial Board of "Air America English" based on the characteristics and needs of English learners in mainland China, drawn from the Taiwan "Air America English" books. Among the many conditions for engaging in international trade, foreign language proficiency is basic and essential. The inability to communicate in a language is not only highly awkward but also increases the difficulty of transactions. Based on years of experience in English teaching and trade, the authors have compiled this book using effective sentence patterns. The book is divided into 31 units—such as samples, displays, trade shows, entertaining clients, factory operations, office operations, telephone operations, managerial language, staff language, sales, procurement, price negotiations, financing, advertising, agency, contract signing, packaging and transportation, price and payment terms, insurance, litigation and claims, etc. Each unit is further divided into four parts: Practical Sentences, Sentence Patterns, Real-Life Dialogues, and Words and Phrases. This book covers all aspects of trade negotiations and transactions, enabling readers not only to master the secrets of English conversation but also to learn negotiation skills. Target Audience: Practitioners of international trade.