Marketing Management Position Job Manual

Author: Cheng Shuli (Editor)
Publisher:
Publish Date: 2005-06-01
Features:
Clear Responsibilities: Define the responsibilities and tasks of your position and position yourself accordingly;
Orderly Work: Understand the specific steps and workflows of tasks to be completed;
Strong Execution: Precisely implement management through personal behavior and execution tools;
Data-Driven Evaluation: Provide quantifiable performance indicators for both the company and yourself.
A perfect combination of people and tasks, offering solutions for what to do and how to do it.
The systematic integration of practical cases, work templates, tool forms, and workflows is one of the four major selling points of this book.
This book details the management of marketing work, processes it, and provides examples, templates, and tool forms for marketing professionals.
The content of this book includes: Marketing Strategy and Plan Management, Market Research Management, Market Forecasting and Decision Management, Market Segmentation and Target Market Selection Management, Product, Brand, and Packaging Management, Sales Management, Promotion Management, Customer Management, and Information Management.
The book provides a detailed introduction to all aspects of marketing management, offering a set of scientific and practical work standards. It is concise, intuitive, highly operational, practical, and readable, making it a work execution manual for marketing management personnel.