Credit Policy and Market Strategy

Author: Shi Xiaojun / Chen Dianzuo
Publisher:
Publish Date: 2005-06-01
Features: "Credit sales can lead to death, no credit sales can also lead to death." Credit sales bring a dilemma of simultaneous growth in sales and risk. This book opens up new perspectives to help you break through this dilemma, making credit sales and credit management become your twin wings in conquering the market. The core of corporate credit management is reflected in a scientific and comprehensive combination of credit policies. A reasonable credit policy interacts with and mutually promotes market strategies. How to ensure the integration of a company's credit policy and market strategy is a new and important strategic challenge. This book systematically explores the integration of credit policies and market strategies from a fresh perspective, including the interactive integration of credit policies and product strategies, the interactive integration of credit policies and channel management strategies, the interactive integration of credit policies and pricing strategies, and the interactive integration of credit policies and customer management strategies. The book introduces the basic framework and main methods of the interactive integration of credit policies with four major categories of market strategies: product strategies, channel strategies, pricing strategies, and customer strategies, using numerous practical cases covering different industries to illustrate them. The book is characterized by being practical, concise, and intuitive, with strong operability, practicality, and readability. It is suitable for use by corporate managers, financial managers, credit managers, marketing managers, and sales managers.