Business Marketing Management Seventh Edition: Business Marketing Management (Seventh Edition)

Author: None
Publisher:
Publish Date: 2001-01-01
Features: Highlighting the similarities and emphasizing the differences between consumer goods and business-to-business marketing, this text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. As a comprehensive leading textbook in marketing, this book provides a new and complete interpretation of business marketing, integrating the introduction of several aspects such as new developments in market analysis, relationship management, supply chain management, marketing strategy management, and e-commerce. Since its publication, this book has been a highly popular marketing textbook in universities across Europe and the United States. This edition also includes additional content on relationship strategies, the technical use of product life cycles, strategic formulas in high-tech enterprises, the development of new products and services in business marketing, and online strategies. Original title: Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 7th.