Management Communication Strategies: Managerial Communication Strategies

Author: Annette Veech, Washington University
Publisher: Prentice
Publish Date: 2002-01-01
Features:
· Realistic cases throughout – Based on composite facts.
· Bring text content to life for students, and enable them to perceive these scenarios as similar to situations in their own life.
· A focus on the consequences of positive and negative communications with the best practices and anecdotes – Features interviews with businesspeople.
· Illustrates a range of problem-solving strategies and highlights strategy and tactics used by working managers.
· Coverage of critical managerial functions – E.g., manager as communication coach; concept illustrator; cross-functional leader of diverse teams; crisis team leader; and liaison to the media.
· Supplies students with a toolbox of strategies targeted at a manager's daily activities.
· Examples of effective business visuals – Not limited to number-based visual communication.
· Demonstrates how to turn words into pictures. This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in difficult business situations.
Organized around functional areas that mirror the critical managerial functions of real-life, the text helps students think effectively and quickly. It enables them to capitalize on what they already know, creatively apply accepted business tools to what they perceive as communications issues, and consequently accomplish better results—with tasks and people.
This text covers the heart and science of communications.
This book emphasizes digital information, introducing basic analytical principles and information system design. Original title: Managerial Communication Strategies.