The Economic Laws and Trends of China's Media Industry

Author: Song Jianwu
Publisher:
Publish Date: 2005-05-01
Features: Since the reform and opening-up, China's media industry has experienced rapid development, and research on media economics has been flourishing. Numerous related books have been published. However, these works are either lacking in empirical abstract theories or a maze of cases and data without grasping the essence. Many of them blindly copy foreign theories and cases, completely ignoring the market and policy environments of China's media industry, significantly reducing their reference value. Books that conduct in-depth investigations into the domestic media industry and effectively combine theory with the national context and reality are few and far between. This book attempts to break through this gap, offering both incisive analysis of macro policies and in-depth interpretations of individual cases. It aims to analyze the development and evolution of China's media industry using the principles of media economics, summarizing its fundamental trends and patterns. By integrating macro media economic theories with China's current industrial policies, the book comprehensively examines the internal and external environments of newspapers, journals, television, and radio media, as well as specific cases. It seeks to elucidate the trajectory of China's media industry's development and evolution through the lens of media economics, summarizing its fundamental trends and patterns.