Media Psychology

Author: Fang Jianyi
Publisher:
Publishing Date: 2004-09-01
Features: The content of this book is divided into three parts. The first part discusses the research objects, current status, theories, research methods of media psychology, internal and external factors affecting media effectiveness, media representation and stereotypes, and audience psychology. The second part mainly includes some fields widely concerned in the current communication academia, such as the psychological effects of violent media, the psychological impact of pornographic media, the influence of media on prosocial behavior, and the relationship between children and television. The third part mainly includes some thematic studies, such as news psychology, advertising psychology, and internet psychology. The study of media psychology in China started relatively late, and so far, a relatively recognized academic system has not been established. It is hoped that the publication of this book can contribute to the development of media psychology in China and the establishment of a scientific system, laying a foundation and sparking further exploration.