News Communication Fine Reading: Foreign Masterpieces Volume

Author: Zheng Yanan
Publisher:
Publish Date: 2005-05-01
Features: The proposal of the "News Excellence Strategy" by Liu Haiqi is one of the most visionary slogans put forward by the Chinese news industry in the 1990s, and also one of the most practical and significant initiatives. Looking back at the history of news communication in China and the world, any transformation or development in news communication, or the proposal and formation of any news communication concept, is closely related to the social development and the context of the time. At the turn of the century, as the world was entering a new era and China was deepening its reform and opening-up, new things, phenomena, contradictions, and problems were emerging every day, innumerable in quantity. Under the conditions of a market economy, news, as a special commodity, must also participate in market competition. As the news market matures, it can be said that the news market has also shifted from a seller's market to a buyer's market. The market demands high-quality news works. Any news media that does not wish to be ineffective must demonstrate its talent in the fierce competition and seek space for survival and development. Therefore, the proposal and implementation of the News Excellence Strategy naturally took center stage. This is an inevitable trend that cannot be changed by human will. The audience is the "bread and butter" of the media, and everything the media does is for the audience. The broad audience of China had previously been exposed to a lot of false, grand, empty, and vague news reports, and they longed for genuine and excellent news works. Thus, we can fully say that implementing the News Excellence Strategy is the need of the times, the need of news competition, the call of the broad audience, and an urgent and significant issue facing the Chinese news industry in the new era and new circumstances. The Party Central Committee, with a keen sense of the times, proposed the famous four sentences in the historically significant 14th Plenary Session of the 6th Central Committee and its resolution: "Arming...