How to do advertising

Author: Luo Man
Publisher:
Publish Date: 2005-05-01
Features: This is a classic in advertising from Ogilvy. It tells us that advertising is creativity, and it creates brands and sells products. It also explains what works and what doesn't in an advertisement, as well as how to effectively communicate messages through various media such as television, advertising, magazines, newspapers, outdoor advertising, sales brochures, and the internet. The book also introduces the laws and regulations, ethical guidelines, and public responsibility issues that must be followed in the advertising industry. For advertisers, advertising agencies, and even students, "How to Do Advertising" is a comprehensive and highly practical guide.