The Secret to Bestselling Products: The Full-Process Planning and Marketing Models of China's Top 12 Popular Brands

Author: McKinsey & Company Marketing Consultants
Publisher:
Publish Date: 2005-05-01
Features: Successfully developing new products and igniting trends are key to a company's rapid expansion, and they represent the ultimate goal that marketers strive for. This book is a distillation of the successful practices of numerous sales, marketing professionals, and brand-building enthusiasts over the years. It compiles the experiences of 12 successful domestic brand products, such as Chery QQ,, and Bonjour Mobile, vividly and authentically introducing the secrets behind their rapid market entry and immense success. This book can help businesses identify the best entry point for new products, create entirely new markets, and ultimately develop them into bestsellers.