Persuasiveness: Winning Customers, Winning Hearts Above All

Author: (USA) Demoss (Demoss/G.) / (USA) Anthony (Anthony/M.) / Han Liangzhi
Publisher:
Publish Date: 2005-06-01
Features: Especially dedicated to professional service professionals in the fields of consulting, finance, public relations, marketing, sales, and law! Maximize your persuasion and influence, quickly build trust with clients, and close deals. Based on the rich experience of two seasoned speakers and research findings from prestigious universities such as Yale and the University of Pennsylvania, this book systematically introduces numerous practical and actionable persuasion techniques. It offers strong inspiration and reference value for professionals in financial consulting, public relations, marketing, sales, and law. By applying these highly valuable persuasion techniques, you will be able to:
· Meet clients in a way that builds trust
· Use emotional power to foster communication
· Sly grasp client personalities and establish strong relationships
· Compromise appropriately and smoothly resolve disagreements
· Enhance presentation skills to quickly capture the audience's attention
This book comprehensively elaborates on the communication skills essential for building and strengthening client relationships, combining case studies, short stories, and successful principles to teach you:
· How to cultivate curiosity
· How to fully understand clients before guiding them
· How to establish emotional connections with clients
· How to create goal-oriented sales meetings
· How to resolve conflicts and create win-win situations
· How to move clients from agreement to action
Written by two authors with decades of rich practical experience in financial consulting training and communication consulting. Based on their personal experiences in conducting consulting activities and hosting consulting skills training sessions, the authors distill their years of professional expertise to provide insightful explanations on how to lay a solid foundation for delivering compelling speeches, how to master useful techniques for persuading individuals and groups, and how to tailor persuasion strategies to different personality types. The book is well-organized, clearly structured, and rich in content. Using easy-to-understand yet humorously engaging language, the authors thoroughly analyze various persuasion techniques and methods, share unique insights, and tell numerous stories, making the reading experience both enjoyable and thought-provoking. This book can guide financial consultants and other professional service professionals in marketing, law, public relations, and more toward a path to success. We believe readers will benefit greatly from it.