Graphics and Advertising

Author: Yang Changyan
Publisher:
Publish Date: 2005-05-01
Features: This book primarily focuses on graphic knowledge and advertising knowledge in design. The main content includes: graphic description, graphic creative thinking, visual training of basic graphic elements, visual training of single-form elements and specific elements, graphic creative expression forms, graphic practice, an overview of advertising, advertising design strategy awareness, advertising text, color, and layout design, as well as advertising in print media and electronic media. The book is rich in content, covering comprehensive basic professional knowledge and skills, techniques, and clearly explains relevant professional theories and key points of graphic and advertising design in an accessible manner. The text is concise and easy to understand, accompanied by illustrations, and features detailed and authentic visual materials. It is highly professional, practical, and operable. This book can serve as a professional textbook for students in higher vocational colleges (bachelor's and associate degrees), secondary vocational colleges, and art colleges, as well as a reference for designers and design enthusiasts to enhance their professional qualities and for learning and inspiration.