Hardball sales

Author: Robert [USA]
Publisher:
Publish Date: 2005-05-01
Features: In many companies, 20 salespeople achieve 80% of the entire sales performance. Sales master Robert Schuker believes the difference between sales and ordinary salespeople lies in whether they implement strong-selling strategies. The concepts and methods introduced in this book are the conditions for becoming one of the top 5 sales stars. "Schuker's Hardball Selling is highly effective and controversial, while filled with successful selling techniques. I highly recommend this book to every salesperson." —Martin D. Shafiroff, the world's top stockbroker "It's not just an ordinary book about selling techniques. Hardball Selling is long overdue but destined to become a classic." —James Gan, founder of Consumer Union Club "Excellent sales winning strategies." —Mary Kay Ash, founder of Mary Kay Cosmetics "The four principles of Hardball Selling:" First principle: Recognize the tendency of customers to procrastinate. If they can choose, potential customers often tend to delay their purchase decisions. Second principle: No one likes procrastination. Although potential customers tend to delay decisions, they dislike a slow pace. Third principle: It's necessary to apply pressure. Although potential customers may resist, they might need this external force. Fourth principle: Apply pressure to customers subtly. High pressure only works well when it's subtle. Hardball Selling conveys a very important message to salespeople and provides valuable lessons for those pursuing success in sales. This isn't just an ordinary book about selling. The market is flooded with various "how-to" books, most of which are similar in content but differ in writing style. Therefore, there's no need for me to write another book with little uniqueness. My goal is to provide substantial content that stands out. You'll see things in this book that you won't find in other sales books. My views may be controversial, but I'm very clear that my methods work. You'll definitely gain many new insights into sales. You might not agree with all the points in the book, but I'm confident that these insights are highly enlightening. Hardball Selling benefits from my close interactions with these sales leaders, a unique resource advantage that other writers don't have. Much of the material in this book comes from original audio interviews. The concepts I explore in Hardball Selling are entirely new and have never been mentioned in any of the books I've written before. The opinions marked as "not for quotation" are the real advice you need—you won't find them anywhere else or hear them at academic conferences.