Marketing Simulation Training (3rd Edition) (3rd Edition)

Author: Charlotte William D. Perreault (University of North Carolina)
Publisher: McGraw-Hill
Publication Date: 2002-01-01
Features: The Marketing Game is an exceptional teaching and learning tool for Principles of Marketing, Marketing Management, or Marketing Strategy courses at both Undergraduate and Graduate levels. It can be adapted to different levels of play and works well in both large and small classes. Professors who might be interested in The Marketing Game are typically instructors who are looking for creative ways to show the applicability and hands-on nature of the coursework in their Marketing courses, and/or those who express interest in competitive or one-on-one marketing simulations.
A Simple, Flexible, and Powerful New Facility
The Marketing Game is now Windows-based, allowing for great familiarity with the user interface and maximum flexibility.
A Dynamic Market in the Growth Stage Provides Multiple Opportunities to Succeed
Students are regularly faced with new decision periods in which they have the opportunity for new success. This motivates students because they see that one bad decision doesn’t ruin their overall results, and one good decision in the beginning doesn’t ensure overall success. Students are forced to continue to run their customer’s business by their actions throughout the entire simulation.
Ability to Play One-on-One or Competitively Against Teams
This flexibility reinforces the need for students to develop a competitive advantage and offer the target market a superior marketing mix.
Easy-to-Read Diagnostic Reports
A major benefit of the simulation is that it produces diagnostic reports that make it easy for an instructor to quickly see what a firm is doing in the market and whether there is some consistency to the logic behind a plan.
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The marketing Game is applicable to all areas of Marketing and all levels because the game is not based on just one simulation. Rather, it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas as a student is forced to consider, thus making the game equally applicable for a first-year principles student and a graduate student. The instructor can also "setup" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
This book is a competitive simulation training for marketing strategy. Students can apply the marketing knowledge they learned in class in the game, which can be described as "learning through play." Teachers can control the difficulty of the simulation based on the specific situation of the participants. This simulation is close to real-life situations and has been greatly improved and enhanced in the third edition, having been loved and accepted by many teachers. The original name of this book is "The Marketing Game! 3rd."