Going Global: How to Successfully Launch a New Business Worldwide

Author: (USA) John A. Kaslin / Yang Mu
Publisher:
Publish Date: 2005-05-01
Features: Recommended by over 200 international executives from renowned companies in 2005! Dr. John A. Kaslin, a marketing expert in the modern world, introduces global marketing to Chinese enterprises. Globalization is not a new concept. It has been evolving for thousands of years. However, today's globalization has some entirely new conditions: modern information and