Twist and Turn: Volkswagen's Rise in the United States

Author: [US] Kiley
Publisher:
Publish Date: 2005-05-01
Features: A Twist in the Road: The Rise of Volkswagen in America is a captivating experience in the global automotive industry from past to present. David Kiley vividly and insightfully describes the origins of Volkswagen, offering exquisite perspectives on the personalities and business strategies involved in this grand drama of the company. The book tells the moving and inspiring story of Volkswagen's legendary journey, detailing how the company used marketing wisdom and advertising to once again win the hearts of American consumers. Automotive expert and journalist David Kiley portrays the extraordinary achievements of Volkswagen's twist in the road, showcasing all the detailed information of the company's spiral development. He examines the process of Volkswagen entering the American market, using the values of Volkswagen and detailed descriptions of automotive performance to pique the curiosity of explorers while also igniting the passion of car enthusiasts. The enlightening narrative of this book is suitable for business managers seeking brand insights and inspiration for enterprise development.