MBA in a Day

Author: (American) Steve Sturtevant
Publisher:
Publish Date: 2005-05-01
Features: Master the essence of business school management in spare time. Dedicated to professionals with limited time. For those who are time-constrained and overwhelmed with work, this easy-to-understand one-day MBA course allows you to gain the essence of business school management without investing a lot of time and money. ○ Human Resources and Interpersonal Skills, ○ Ethics and Leadership Skills, ○ Advanced Negotiation Strategies, ○ Corporate Accounting Principles; ○ Basic Economics, ○ Marketing Strategies; ○ Advertising and Promotion; ○ Effective Communication and Presentations; ○ Project Management; ○ Information Technology; ○ Internet Usage; ○ Quality Control Methods. "Professor Steve Sturtevant is a rare genius, possessing both profound knowledge and deep professional skills. The value of this book lies not only in providing valuable insights for corporate professionals but also in helping them enhance their business skills as they read it." — Bobby Leonard, CEO of Akara Corporation "The profound insights in Professor Steve's book are invaluable for entrepreneurs striving for success. It offers an effective and correct path of thinking for business leaders." — Michelle Holroyd, Partner at Theobald LLC; Chairman of the Arizona Venture Capital Association This book is based on Professor Steve Sturtevant's training courses and is designed for busy individuals who want to quickly learn the essence of business management. It covers current major business topics, concepts, and operational strategies, including human resources, corporate finance, market strategies, negotiation strategies, basic economics, project management, and quality control. It provides readers with a comprehensive framework of business management knowledge. The language is concise and well-organized, offering a strong theoretical foundation for entrepreneurs who have never received MBA training to build rapidly growing businesses. In this book, you will learn various principles and concepts that are taught in full-time MBA programs. These principles and concepts are not only applicable to professional service providers, small business owners, and entrepreneurs but also to general industries and other companies. These principles and concepts are not industry-specific or exclusive to professionals. In an increasingly complex economic environment, they play a fundamental, leverage, and strategic role.