International Business Management

Author: Jin Run Gui
Publisher:
Publish Date: 2005-05-01
Features:
Publishing Notes: China Renmin University Press will“MBA Elite Course Series Textbooks” to meet the growing teaching needs of graduate-level education. Although a number of foreign MBA textbooks have been introduced into China, with the rapid development of China's economic reform and practice, there is a strong desire to learn textbooks that incorporate more practical experience from Chinese enterprises. We will hire top experts from various fields in China, who are familiar with both Western economic management theories and teaching models, as well as the realities of Chinese enterprises, and possess rich MBA teaching experience. Therefore, the “MBA Elite Course Series Textbooks” will be a localized and highly practical series. The courses covered in this series include not only core subjects but also specialized courses such as Human Resources, Marketing, Accounting, Finance and Financial Management, and Operations Management. Through teaching in different disciplinary modules, we aim to make MBA education more targeted and enhance the professional quality and capabilities of MBA graduates. In terms of format, this series includes both traditional printed textbooks and case studies as well as online teaching resources, which will further facilitate teaching. We hope this series can make its due contribution to the development of China's MBA education.
Features of This Book:
⊙ The theoretical framework of the book is constructed based on the management process of international enterprises entering global markets.
⊙ The book strongly emphasizes the concepts, ideas, and methods of global strategy for multinational corporations, placing their management within the context of global strategy.
⊙ It evaluates as many international theories and practical experiences as possible, especially those that have become popular in China in recent years, such as internationalization, innate international enterprises, competitive advantage, value chains, industrial clusters, political risks, and cross-cultural management.
⊙ The case studies selected for each chapter are as familiar to Chinese readers as possible. Many of these cases are related to the Chinese market, and readers will find them highly interesting.
⊙ In the analysis of the development of multinational corporations, the author has used as much of the latest statistical data published by the United Nations, OECD, and China's Ministry of Commerce as possible to give readers a sense of "newness."
This book is suitable as a textbook for undergraduate and graduate students majoring in international enterprise management or related fields in colleges and universities. It is also suitable for theoretical researchers, practical economic workers, and administrative personnel.