Chinese television media capital operation

Author: Li Xiaofeng
Publisher:
Publish Date: 2004-03-01
Features: This book is a specialized work analyzing and discussing the recent speed of media industrialization in China. Centered around the key theme of "Media Capital Operations," it takes this as its starting point and perspective to conduct an in-depth study of China's television industry and radio and television system reform, offering unique insights. The book is divided into three parts: the theoretical construction of "Television Media Capital Operations," lessons from international media experiences, and domestic television industry practices. It is a meticulously crafted work resulting from the collaborative efforts of outstanding scholars and professionals in the media field and the television industry. The book is rich in information and data, with clear and rigorous theoretical discussions. It offers both a broad theoretical and international perspective, as well as detailed research on domestic television industry practices. For academics and industry professionals concerned with the development of China's television industry, this book is highly recommended.