Marketing 36 Strategies

Author: Sun Sanbao
Publisher:
Publish Date: 2005-05-01
Features: With a turnover rate as high as 25% annually among China's 70 million marketers, facing a rapidly developing and fiercely competitive market, marketers must quickly arm themselves to survive and thrive. The current situation where salespeople lack market understanding and marketers lack sales expertise already restricts the development of many marketers. The market is essentially about understanding people, and marketing is essentially about doing people's ideological work. China has a population of 1.3 billion, and we need to understand everything about this market in order to effectively market to it. Marketing in the Chinese market is absolutely global.
"Marketing 36 Strategies" is based on the evolving landscape of future marketing strategies, combined with China's specific conditions, introducing Western concepts, and summarizing and some marketing strategies suitable for Chinese enterprises. At the same time, it incorporates new elements of marketing strategies in the information age, making it part of the advanced mainstream of marketing. "Marketing 36 Strategies" represents the development and direction of future and current marketing strategies.